Your customers can't tell you apart.
Open five competitors' websites in your category. They all promise quality, reliability, experience and customer service. Yours probably does too. When every firm makes the same claims, buyers compare the only thing left: price.
When your value isn't clear, every conversation becomes a cost comparison.
People who know you trust you; strangers can't see why they should.
Your website, your sales pitch and your team each tell a different version of the business.
A new website, social media or an agency can't fix a message that doesn't set you apart.
The goal isn't to appeal to everyone. It's to become the obvious choice for the customers you serve best.
Sometimes the answer isn't more marketing. It's a clearer position.
A clear reason to choose you, in 21 days.
A fixed-scope engagement for B2B service firms with a proven offer and real customers. I research your market, interview your customers and decide with you where you win. Then I turn it into messaging your sales team can use the next day and a plan your marketing can follow.
What you walk away with.
The confidence to stop discounting.
The confidence to stop discounting.
You work with me. Not a junior team.
I'm Mahesh ‘Nakashima’ Somnath. I've spent over nine years in marketing as a B2B copywriter, social media manager, client lead and strategist, including agency-side work on Schneider Electric, APC and Kanoo Group, amongst others. I started Nakashima Strategy to do the part most agencies skip: deciding what makes a company different before spending money telling people.
Is your business being chosen for the right reasons?
If you're not sure why customers pick you, or how to say what makes you different, let's talk. One conversation is enough to tell whether positioning is the problem to solve first. If it isn't, I'll tell you.
